The Collective
Brand audit
Marketing strategy
Brand identity & guidelines
Design templates
Project management system
Founded by former Tier 1 Special Forces operator, and Canadian Military MCpl , The Collective is an personal development initiative to provide knowledge, insight, and actionable steps on how to hone one's mindset, so we can all be the change we wish to see in the world. 
Initially, they came to me to receive design help with their social media posts, but I saw a fantastic opportunityto hone their marketing strategy, and develop a branding and design system that would resonate more effectively with their target demographic.
Brand Audit
Initially, their focus was on creating a large library of podcasts, as that is their medium of conveying their message of self-betterment for the collective. As a result, there was an opportunity to create a cohesive, structured design system.
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