Art direction:
Joanne Almayah & Renata Taffarel
Responsibilities:
Concept, refinement,
final vector version
final vector version
Brief:
We were tasked with creating a mascot for Coveo Labs, an initiative within the main Coveo.com site, where the R&D team could publish
their experiments and new features. The objective was to create a friendly, joyful mascot, who felt energetic, sleek, yet not overly childish
in appearance.
their experiments and new features. The objective was to create a friendly, joyful mascot, who felt energetic, sleek, yet not overly childish
in appearance.
Concept refinement
We settled on the robot instead of a science beaker, as we wanted to emphasize the powerful AI feature of the Coveo platform.
Reference and Inspiration
Concept refinement
Translucency tests
Logo placement tests
Initial render
Final design, and material notes
3d Rendering and in-situ
3d Renders by William Payette
3d rendering and video editing by William Payette