Client: 
Coveo Solutions Inc.
Art Direction:
Sheila Morin
Brief:
I was tasked with creating a t-shirt design that hearkens back to the city of Montreal, and on how they are leading the way for Generative AI.
Initially, I proposed two mockups of a street sign concept (as proposed by the stakeholders), and one that hearkens to the Montreal STM.
In the end, they preferred the simple, iconic visual of the Montreal-style street sign.
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